Equality

International Women's Day 2021 Equality

In 2021, women don’t believe they’re entitled to equality

A reality check on the world we live in on IWD 2021 It’s International Women’s Day again – the one day a year when we check in on women. And the last year has been particularly bad. New research from the Female Lead led by Cambridge University psychologist Dr Terri Apter, has uncovered a phenomenon called Unentitled Mindset. It shows that women are conditioned to expect less when it comes… Read More »In 2021, women don’t believe they’re entitled to equality

Elephant and women with a peashooter

Illuminating Gender Inequality With Data: Our Year Exploring the Problem

ThirdShift uses data to make gender inequality in the home more visible, so we can fix it. This blog explores what the problem looks like in 2021, and how it is affecting us all.  It should not come as a surprise in the midst of a global pandemic and economic crisis described as a “she-cession”, that gender inequality remains a persistent problem. Just over a year ago, I read Invisible Women.… Read More »Illuminating Gender Inequality With Data: Our Year Exploring the Problem

ThirdShift Housework Quiz

Why You Should Ask Your Partner To Take The ThirdShift Quiz

Do you do too much of the housework and childcare? Have you taken the ThirdShift Quiz? Here’s why it’s time for your partner to take the Quiz as well, to start having better conversations about creating a better balance at home. We launched the ThirdShift Quiz this week, and we’ve had some incredible feedback so far from our users. But one of our users reported their results were a bit… Read More »Why You Should Ask Your Partner To Take The ThirdShift Quiz

Man doing housework, woman relaxing

The Joy Of Not Doing Housework (But Knowing It’s Still Being Done)

About a year ago I bought a robot vacuum. It may just be the single best thing I have ever bought. Because I feel literal joy every time I hear it switch itself on automatically to clean my house, or come home (pre-coronavirus) to find it’s cleaned while I’ve been out. Actual Joy. This struck me as a pretty extreme emotional reaction to a household appliance, so I’ve been thinking… Read More »The Joy Of Not Doing Housework (But Knowing It’s Still Being Done)

Gender equality storm

A Storm Is Coming, And It’s Going To Set Gender Equality Back 40 years

In many households coronavirus lockdown has revealed cracks. Whose job gets prioritised when someone needs to take care of children? If there’s a meltdown while you’re both on conference calls, who steps out to deal with it? Your kid needs help with a school task, who gets interrupted first? Who ignores the overflowing laundry basket and dishes in the sink because they “just want to relax”? One or both of… Read More »A Storm Is Coming, And It’s Going To Set Gender Equality Back 40 years

Women supporting women

Want Some Good News About Domestic Violence? Here’s One Person Making a Difference

Domestic violence is not a heart warming issue to read about. But this post attempts find some “good news” at a time when we could all use something to smile about. There has been a 25% increase in domestic violence related calls due to lockdowns for coronavirus. Refuge, the UK’s largest domestic abuse charity, reported a 700% spike in calls to its helpline in a single day. So now is… Read More »Want Some Good News About Domestic Violence? Here’s One Person Making a Difference