News

International Women's Day 2021 Equality

In 2021, women don’t believe they’re entitled to equality

A reality check on the world we live in on IWD 2021 It’s International Women’s Day again – the one day a year when we check in on women. And the last year has been particularly bad. New research from the Female Lead led by Cambridge University psychologist Dr Terri Apter, has uncovered a phenomenon called Unentitled Mindset. It shows that women are conditioned to expect less when it comes… Read More »In 2021, women don’t believe they’re entitled to equality

Housework Preferences Image

Launch News: New Multi-Player Housework Preference Quiz

Today we’re launching our latest quiz to help households understand imbalances and how to fix them – but with a twist. The new Housework Preference quiz is multi-player and helps you and your partner work together to find the quick-wins for how you can correct household imbalances and improve your relationship and wellbeing. This post explains why housework preference matters, and how the quiz works, so you and your partner… Read More »Launch News: New Multi-Player Housework Preference Quiz

Couple riding a two-seater bike together

Startup News: Scrap the App, The future is multi-player

ThirdShift started as an idea: an app to make inequality more visible, helping households to create a better balance of unpaid housework, care work and mental load. We quickly narrowed our focus to creating a solution for parents, who have the highest workload and most need help managing it. Over the past few months, we’ve conducted multiple rounds of design and iteration, prototyping, even early development and a pilot of… Read More »Startup News: Scrap the App, The future is multi-player