Women in the UK, on average, do 2 hours more unpaid work per day than men. They also earn 83 pence for each £1 that men earn. And by the time a couple’s first child is 10 years old, on average the mother will be earning around 50% of what she did before she had children, while the father’s income will be unaffected.
At the root of these three facts, is an invisible imbalance – physical and mental workload that disproportionately falls to women. Work that can be invisible to the person that isn’t doing it – but we’re changing that.
ThirdShift’s goal is to create generational change by disrupting how families work and stay connected so that every person has the freedom to find their purpose.
We’re creating tools that go beyond managing your workload, to help improve relationships and promote wellbeing.
The ThirdShift Quiz is a free tool to understand your workload. In just 3 minutes, find out how much work you’re doing, where you spend your time, and the economic value of your housework.
Try it now, and ask your partner or a friend to take it as well. Use your results to have a conversation based on evidence instead of opinion.
Once you’ve taken the ThirdShift Quiz if you want to see more, subscribe to be notified as we release free tools designed to help you understand your invisible work and create better balance.
As new quizzes and tools become available, we’ll send you a link so you can complete it whenever you want. Start creating a better balance today.
ThirdShift goes beyond managing productivity to helping you nurture relationships and promote wellbeing. The goal isn’t perfection, it’s helping you find the balance that works for you.
We’re looking for our first 1,000 founding users of the mobile to join our quest to help you find a better balance. Will you join us?
The New York Times recently reported analysis by Oxfam showing that the unpaid work done by women globally, if paid at minimum wage, would be worth $10.9 trillion last year. That makes women’s unpaid work the fourth largest economy in the world! This is work that isn’t recognised by our society, but also isn’t valued enough at a household level. Responsibility for this work is also a major driver of mental load.
Unfortunately discussions about housework and if you’re doing too much can quickly turn into a fight. The ThirdShift Quiz helps you to change this conversation. In 3 minutes, it shows you who is doing the work, what it’s worth, and gives you the information you need to have more constructive conversations about how you share the load in your home.
86% of working mothers say they are responsible for handling all family and household responsibilities. And that – the job of being the CEO, people manager and admin assistant for the household – is the Mental Load. It’s the mental work of having to constantly remember, organise, account for, plan and manage your life and the lives of your household.
At ThirdShift we’re creating a solution to reduce your mental load by taking over the work of remembering, capturing, delegating and managing household work so you don’t have to. If you want to reduce your mental load and find a better balance in your life and household, sign up to become a Founding User of the ThirdShift app now.
If you liked the ThirdShift Quiz and want to know more about your invisible workload, subscribe to be notified of our new tools as they become available.
How it works:
Subscribe now to get started, you can unsubscribe at any time.
We all want balance.
But it’s unrealistic to try and keep everything in balance all the time. And frankly, it can be just an added pressure that none of us need. That’s why at ThirdShift we take a long term view on balance – what some have described as “tilting”.
A 2009 study that looked at what happy women are doing differently found that people who were happiest in life did not try and keep work and life in perfect balance all the time. Instead, they would “tilt”.
Tilting is being aware of the shifting pressures in life and prioritising based on what was most important at a given point in time. Sometimes you have a big project deadline at work and you need to put more of your time and energy into getting it across the line. Other times, you might be preparing your child to start school or moving house, and need to dedicate more of your efforts to things at home.
The balance comes from feeling able and supported in tilting in the right direction when the need arises. In order to do this, you need a partner who can counter-balance. They help pick up the slack to empower you to be where you’re most needed.
ThirdShift is developing tools to help households to understand where imbalances exist, and how to address them – without creating more work for you in the process. The solution needs to work for many different types of households and families, and be flexible enough to move with the shifting demands of life.
We want to find households who want to be part of finding a solution. Register your interest to start finding a better balance today.
We’re looking for our first 1,000 users who will get exclusive access to the ThirdShift app, and help shape the future of our quest to create a better way for families to live and work.
Founding Users get:
ThirdShift is a small company with a big mission.
Our goal is to create a more equal world, and to raise the next generation to be free of gender stereotypes and their harmful impacts on us all.
We aim to make the invisible visible – actively addressing the gender data gaps and inequalities that still exist at work and home.
We use research, technology, data, psychology and neuro-hacking techniques to create practical & helpful solutions that keep people at the heart of everything we do.
Find out how you can save time, reduce your workload & free yourself from the mental load with ThirdShift. Take the ThirdShift Quiz to get started understanding your household work now.